I design content models, prompts, and evaluation systems that help AI talk to people clearly. I’m a former principal and professor (still a teacher at heart 💜).
I organize the data, language, and rules that AI features run on, so customers and pros get answers that are clear, accurate, and on-brand. I also help teams build and use AI tools with confidence.
Designing the content models that shape how Thumbtack’s AI features communicate: what goes in, what rules apply, and what comes out.
Read case study (password) →Writing and refining LLM prompts for features real customers use.
Read case study →Frameworks to track, evaluate, and improve AI-generated content over time.
Read case study →Grouping and labeling concepts so people and models use the same words the same way.
Read case study →Workshops, playbooks, and office hours that turn AI from intimidating to everyday. The teacher in me never left.
Read case study →For years I wrote at a 6th-grade level so my students would understand. Now I do it so everyone can, including the models.
User interviews and research to find the real pain points before writing a word.
Content models and taxonomies that give AI and people the same mental map.
Prompts, UX copy, and style guides. Keep what’s necessary, toss what’s not.
Rubrics and evals that show whether the words are actually doing their job.
Senior UX content designer and researcher. Grew from community moderation into UX writing, research, and content strategy.
Senior content designer, researcher, and former editorial lead for a community of edtech designers.
Teacher, principal, writing professor, curriculum specialist, and founder of a writing coaching business.
Sarah reshaped how we design with words. Her strategic approach to UX content design improved countless opportunities for conversion, feature adoption, and user task completion.
Stephanie Hom · VP of Product Design, BrainPOP
Sarah has a knack for relating to the user, promoting an evidence-first approach, knowing the right questions to ask, and communicating clearly and effectively.
Chris Stare · People Scientist, Roblox
I’m an adaptive, Agile leader. I take advice from my team, ask questions, share credit, admit and learn from mistakes, and focus on customers. I lead with integrity and humility.
Outside work: part-time homeschooler, full-time mom, California native by way of Oregon, and maker of very good vegan BBQ in Texas.