I’ve been a teacher, writing professor, and school principal. Now I design content systems, write LLM prompts, and build the AI experiences that help people make decisions. I also coach and hire writers, lead user research interviews, and develop style guides, because good content still starts with knowing your audience. My projects range from growth marketing campaigns and onboarding flows to generative AI and LLM content.
Work experience
Content Model Designer, AIThumbtack
Senior Content Designer and ResearcherUX of EdTech
Senior UX Content Designer, UX ResearcherBrainPOP
UX Writer, UX ResearcherBrainPOP
Editorial LeadUX of EdTech
Content and Community Moderation ManagerBrainPOP
Lead Content Designer and FounderWriter’s Grit
Writing ProfessorDallas Colleges and West Coast University
Curriculum SpecialistECS Learning Systems
English and Journalism TeacherDallas Christian Academy
School PrincipalFoothill Adventist School
Teaching PrincipalPeninsula Adventist School
English InstructorLa Sierra University
“Sarah reshaped how we design with words. Her strategic approach to UX content design improved countless opportunities for conversion, feature adoption, and user task completion.”Stephanie Hom, Vice President of Product Design, BrainPOP
Education
- M.A. Leadership and Administration · La Sierra University
- M.A. English · La Sierra University
- B.A. Liberal Arts · La Sierra University
Certifications and courses
- Advanced Figma for Content Designers · UX Content Collective
- Design Thinking and Innovation · Harvard Business School Online
- AI for Everyone · DeepLearning.AI, Coursera
- 500 Mentorship Minutes Milestone · ADPList
- UX Writing Certificate · UX Content Collective
- Diversity, Equity, and Inclusion · Kantola Training
- Online Teaching Certificate · Duke University Online
- Inbound Marketing Certificate · HubSpot
- Teaching English as a Foreign Language · myTEFL
“Sarah has a knack for relating to the user, promoting an evidence-first approach, knowing the right questions to ask, advocating for precision in her work, and communicating clearly and effectively.”Chris Stare, People Scientist, Roblox